Elias created the worldwide campaign "I'M NOT A TROPHY" dedicated to creating greater awareness of the rapid extinction of endangered species, around the world. For the campaign, Elias created a series of photographs with fashion icon and actress Cara Delevingne and singer Suki Waterhouse. The awareness initiative achieved worldwide recognition, featured in outlets such as Vogue, Harpers Bazaar, Marie Claire, The Times, El Pais, and Paris Match to name a few.
Following the campaign, Elias was invited to speak at the 74th Session of the United Nations General Assembly in New York, where he discussed animal welfare and sustainable development.
The "I'M NOT A TROPHY" initiative has also formed partnerships with various brands, personalities, and wildlife organizations.
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