Elias spearheaded the global campaign “I’M NOT A TROPHY,” aimed at raising awareness about the alarming rate of endangered species extinction worldwide. Collaborating with fashion icon and actress Cara Delevingne and actress and singer Suki Waterhouse, Elias created a series of striking photographs.

The campaign’s global launch garnered widespread recognition, amassing an impressive 858,944,781 media impressions and generating over $25 million in media value. Elias’s contributions were further recognized when he was invited to address the 74th Session of the United Nations General Assembly in New York, where he passionately discussed animal welfare and sustainable development.

Beyond its impact, the “I’M NOT A TROPHY” initiative forged meaningful partnerships with esteemed brands, influential personalities, and wildlife organizations, amplifying its reach and influence.